“‘Cosmic Expansion’ – a fitting title coined from one of Threaded Tribes’ launch events, as well as their plan to communicate their visions on the global stage through social media, and physical pop ups, of which I had the honour of attending a few months ago in Nairobi.
The ‘Cosmic’ aspect is derived from the our unconventional design elements – such as colour and aesthetic sensibility, and the contrast they have with the person wearing them and the environment at large.
It was quite a task to consolidate such themes before, during, and after the shoot, the images had to be a delicate balance of the brand’s unique Ghanaian heritage, Awurama’s vision, and my approach to balancing such aspects that are relevant and original enough to be possibly viewed by their audience and part of their visual catalogue.”